About Me

From Sales Floor
to Data Stories

I currently work in sales, where performance, targets, customer behavior, and execution matter every day. Over time, I found myself becoming just as interested in the numbers behind the results as the results themselves. That curiosity pushed me into data analytics, where I now focus on turning raw data into clear stories, useful insights, and better business decisions.

Portrait of Younis

Quick Snapshot

  • Currently working in sales and leadership in a fast-paced retail environment
  • Built hands-on experience around KPIs, coaching, performance tracking, and business execution
  • Passionate about data analytics, SQL, Power BI, and turning numbers into business stories
  • Building projects around retail intelligence, reporting, and decision-making

My Story

My background started on the business side. Working in sales taught me how much numbers actually matter when they are tied to real pressure, real goals, and real people. Daily results were never just numbers on a page. They reflected customer behavior, execution quality, team performance, missed opportunities, and where the business was winning or slipping.

That is what pulled me into analytics. I became more interested in understanding why performance moved, what patterns were hiding in the data, and how reporting could help turn confusion into clarity. What started as curiosity became a real passion for analysis, reporting, and storytelling through data.

What I Do Today

I currently work in sales, but the part of the job that really grabbed me was the performance side: tracking KPIs, understanding gaps, spotting patterns, and connecting day-to-day execution to actual results. That is where I found the shift happening. I was no longer just interested in selling. I was interested in understanding the business behind the sale.

  • Work with sales targets, customer experience, and day-to-day performance execution
  • Track metrics like sales performance, attach rates, services, memberships, margin, and team results
  • Use performance reviews and KPI tracking to spot gaps and improve execution
  • Think beyond the result itself and look for the reason behind it

Why Data Analytics

What pulled me into data was simple: I like making sense of what is happening. I like taking messy information, organizing it properly, and turning it into something people can actually use. The best analysis does not just report a number. It explains the story behind the number.

That is the kind of work I want to keep building — work that answers questions like:

  • Why are results up or down?
  • Where is the business losing opportunity?
  • What trend actually matters?
  • What action should happen next?

What I’ve Been Building

I’ve been building practical projects around SQL, Power BI, Excel, and business reporting. One of my main projects is a retail intelligence system built from six source datasets: three CRM datasets and three ERP datasets. The goal was to take raw business data and turn it into a structured model that supports reporting and decision-making.

  • CRM datasets: customer info, product info, and sales details
  • ERP datasets: customer reference, location data, and product category data
  • Built Bronze, Silver, and Gold layers in SQL for structured transformation
  • Created business-ready outputs for reporting, analysis, and Power BI dashboards
  • Focused on turning warehouse logic into actual business insight

What I Bring

Sales Perspective

I understand business performance from the floor level, where targets, customer decisions, and execution happen in real time.

Leadership Mindset

I think in terms of accountability, coaching, improvement, and how actions connect to results.

Analytical Curiosity

I naturally ask why numbers moved, what caused the change, and what the data is really saying.

Business Storytelling

I want reporting to be useful, clear, and tied to decisions — not just charts that look nice.

Where I’m Going

My goal is to move deeper into data analytics and business intelligence by combining the business side I already know with stronger technical skills in SQL, Power BI, data modeling, and reporting. I want to build work that helps teams understand performance clearly and make smarter decisions faster.